I start by getting close to the client, understanding what they actually want, not just what they say they want, because good design isn't a beautiful look, it's the meaning behind the brand. The design comes easily once we know what we're designing for.

Outside of work, I'm a cinephile. I watch old films and write reviews on Letterboxd. And when I can, I take the long way home, headphones on, alone, just watching how life moves for everyone else.