“Tour to Armenia” is a conceptual branding project developed for a future international cycling race planned for 2027. The project positions the event not only as a professional competition, but also as a cultural platform that highlights Armenia’s landscapes and identity.

The visual system is built around clarity, movement, and structure. Typography plays a central role, supported by a minimal color palette and grid-based layouts to ensure consistency across all applications. The identity is designed to function across race materials, promotional assets, and environmental graphics, creating a cohesive and recognizable presence.